Through all of 2019 McDonald's Happy Meal and Disney teamed up to create an interactive reward experience for the release of five blockbuster movies: Avengers: Endgame, Toy Story 4, The Lion King, Frozen 2 and Star Wars: The Rise of Skywalker. Millions of Apps were downloaded and QR codes were scanned to unlock characters, accumulate points to redeem food, exclusive videos, books, music playlists, stickers as well as multiple grand prize Disney family vacation packages.
AVENGERS: ENDGAME
Parents and their children were given the "mission" of unlocking all 7 Avengers to battle Thanos and save the Universe. Upon individual unlocks, users could read the heroes' bios as well as play a trivia game for each Avenger. Ultimately those who unlocked all 7 Avengers were rewarded with an exclusive video as well as a downloadable Avengers "Certificate of Heroism" granting kids the chance to be an unofficial Avenger.
Parents and their children were given the "mission" of unlocking all 7 Avengers to battle Thanos and save the Universe. Upon individual unlocks, users could read the heroes' bios as well as play a trivia game for each Avenger. Ultimately those who unlocked all 7 Avengers were rewarded with an exclusive video as well as a downloadable Avengers "Certificate of Heroism" granting kids the chance to be an unofficial Avenger.
TOY STORY 4
In this campaign parents and their children scanned QR codes on Happy Meal packaging for instant win food, gift card and Grand Prize Family Vacation opportunities. Users could also accumulate credits with each scan to acquire various prizes such as books, stickers and music from the Rewards Store. This was the first of the Apps in the series where Accessibility became a priority. I worked closely with the UX and Accessibility teams to produce work that could be viewed by all.
In this campaign parents and their children scanned QR codes on Happy Meal packaging for instant win food, gift card and Grand Prize Family Vacation opportunities. Users could also accumulate credits with each scan to acquire various prizes such as books, stickers and music from the Rewards Store. This was the first of the Apps in the series where Accessibility became a priority. I worked closely with the UX and Accessibility teams to produce work that could be viewed by all.
THE LION KING
Similar to the Toy Story 4 campaign, parents and their children scanned QR codes on Happy Meal packaging for instant win food, gift card and Grand Prize Family Vacation opportunities. Users could also accumulate credits with each scan to acquire various prizes such as books, stickers and music from the Rewards Store.
Similar to the Toy Story 4 campaign, parents and their children scanned QR codes on Happy Meal packaging for instant win food, gift card and Grand Prize Family Vacation opportunities. Users could also accumulate credits with each scan to acquire various prizes such as books, stickers and music from the Rewards Store.
FROZEN 2
Parents and their children scanned QR codes on Happy Meal packaging for instant win $500 and $25 gift cards redeemable at all Disney stores as well as a downloadable Frozen 2 playlist on Spotify.
Parents and their children scanned QR codes on Happy Meal packaging for instant win $500 and $25 gift cards redeemable at all Disney stores as well as a downloadable Frozen 2 playlist on Spotify.
STAR WARS: THE RISE OF SKYWALKER
In the highly anticipated Star Wars campaign, parents and their children scanned QR codes on Happy Meal packaging for chances to win a family vacation to Star Wars: Galaxy's Edge at Walt Disney World Resort. Each scan was a new entry into the sweepstakes. Upon their first scan, users were also rewarded with a behind-the-scenes sneak peek of the new Star Wars movie.
In the highly anticipated Star Wars campaign, parents and their children scanned QR codes on Happy Meal packaging for chances to win a family vacation to Star Wars: Galaxy's Edge at Walt Disney World Resort. Each scan was a new entry into the sweepstakes. Upon their first scan, users were also rewarded with a behind-the-scenes sneak peek of the new Star Wars movie.
VARIOUS MOBILE STYLE GUIDES
It was important to develop solid parameters to build within that would carry over to all five Apps while keeping within the rules of the McDonald's GMA as well as adhering to accessibility standards. I have many more full styles guides available upon request.
It was important to develop solid parameters to build within that would carry over to all five Apps while keeping within the rules of the McDonald's GMA as well as adhering to accessibility standards. I have many more full styles guides available upon request.
