Outside of the 15 high-profile partners promoted by Rewards Network, Neighborhood Nosh is a proprietary brand developed in-house to reward members with thousands of restaurants where they are able to earn 3%, 5%, or 10% cash back when dining. The goal was to develop an entirely new identity and voice that would inspire a new, younger, and more active audience hungry to earn rewards for discovering new dining & foodie experiences with family and friends.

In addition to this new brand and platform launch for Rewards Network, this effort would pave the way as a testing ground for future marketing, UX experiences, and offers that could be tried, tested, and expanded at scale for ongoing Neighborhood Nosh brand development, program restaurants, and the 16 other loyalty programs managed by Rewards Network.
It was important for current members and prospects to get enticed by the ease of getting rewarded for doing what they already enjoy (dining out). Video ads were one way we could explain those details in a quick and concise manner that allowed for some visual expression through motion graphics that brought the brand to life. ‘How it Works’ explainer videos and social ads touting the new program took flight and helped to drive awareness and acquisition.
The below social ads are executions that I personally concepted, designed, storyboarded and worked with a video producer to bring to life as well as the marketplace.