The Marketing Store approached T-Mobile with a strategy to "thank" their existing customers with weekly gifts in an effort to create one day a week that belonged to the brand. Partnerships with other brands like Domino's, Lyft and Vudu are set up on a weekly basis as the free incentives. Larger partnerships with Warner Brothers, MLB and Pokémon exist from week to week as the "prizes" to win through a series of games developed in house. Upon launch (May 2016) the T-Mobile Tuesday App was in the top five free downloaded apps for three weeks running.
WEEKLY GAMES TO WIN LARGER PRIZES
IN-STORE REDEMPTION PROCESS